Range Rover Heritage
Since the first generation launch, the Range Rover has firmly established itself as one of the most significant vehicles in the history of motoring. It remains the ultimate choice for the luxury SUV customer
"Following over forty years of success, designing the next generation Range Rover, and protecting such an icon's DNA, came with a huge responsibility. The four elements of our Design Strategy: Luxury, Sustainability, Relevant Functionality and Desirability were at the very core of our thinking. The result is an all-new Range Rover for a new era."
Gerry McGovern Land Rover Design Director and Chief Creative Officer
Four Generations
By the 1960s, discerning clients were looking for a more refined vehicle offering both power and capability. By combining the long travel, coil spring suspension for on-road comfort and off-road axle articulation with the torque and power of the 3.5-litre V8, the first generation Range Rover was the first fully capable luxury 4x4. An iconic position it has held for over four decades.
