Evolution of a Classic
Unmistakably Range Rover, the fourth generation has been developed from the ground up to provide ultimate luxury, following the innovative spirit of the original design from over 40 years ago.
Modern Interpretation of Iconic Design
The design of the Range Rover, from its distinctive silhouette to the strong architecture of its cabin, has been at the core of the iconic appeal. In developing the all-new Range Rover, the designers were able to call upon this rich heritage, but set out to create a fresh new vision which would be relevant for a whole new generation of Range Rover customers.
Streamlined Aerodynamic Form
Building on Range Rover's distinctive design, the silhouette is now gently tapered and more curved. The equivalent of 170 years of processor time was spent to optimise aerodynamic performance. With a roofline 20mm lower in the access mode, the all-new Range Rover is the most aerodynamic ever.
"The signature clamshell bonnet, floating roof, deep imposing grille and headlamp graphics have the familiar Range Rover presence. Yet a closer look reveals subtle differences; the new silhouette is gently tapered and more curved giving the vehicle a more streamlined, aerodynamic shape."
Richard Woolley Land Rover Design Studio Director
Distinctive Design Details
Designers have looked to best-in-class innovations in other fields for modern interpretations of classic design cues. The distinctive headlamps were inspired by the technical graphics of a camera lens. It's this essential Range Rover spirit which is also found in the signature clamshell bonnet, the floating roof, the side fender vent graphic and the rear lamp pattern.
The side fender vent graphic is now executed on the surface of the front doors.
The front lamps continue the bold evolution of the face of Range Rover.
Highly distinctive signature graphics use LED light blade technology.
Distinctive accent graphics sweep around the body and flow into the rear of the car.
With the imposing grille, the front end retains a powerful Range Rover character.
The main projector beam units are executed with technical graphics inspired by a camera lens.
The direction indicators use a new interpretation of the 'triple line' graphic.
3-Line Design Principle
The all-new Range Rover achieves perfectly balanced proportions of the marque's three classic lines. The lower accent graphic, roofline and belt line that flows around the vehicle give it a unique sense of composure and unmistakable form. This balance manifests in the details as well. The ratio of the wheelbase to the overhang enhances the flowing elegance, whilst the glass to body proportions convey strength and durability. This combination makes it uniquely Range Rover.
